Viking Performance, Inc. specializes in high performance shock absorbers and struts, high travel coil-over springs, rod end and spherical bearings, and related items. Viking was founded in 2011 by owners with more than 50 years of hands-on experience in the racing and performance aftermarket.

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Viking saw an opportunity, as there was a huge shortfall in the number of double adjustable shock absorbers being used in the marketplace. Many consumers were settling for non-adjustable or single adjustable shocks, primarily due to cost considerations, when they would achieve exponentially better performance with double adjustable shocks. The majority of the market was lacking the ability to optimize the shock settings on their vehicles since they didn’t have access to adjust both compression and rebound independently; therefore, they were stuck with an overall ride quality and handling that was far from great. To get the best in performance and ride quality, the compression and rebound valving must be independently tuned – hence the name “double adjustable”. Viking’s mission was to make double adjustable shock absorbers attainable for all. By only focusing on double adjustable shock absorbers, Viking is able to keep prices down at or near the competitions’ single adjustable shocks, thereby providing the customer with an exponentially better shock for the same dollars out of pocket. Too often in this market, high price is equated with better performance – if I pay more, I must get more, right? That is simply not always the case. There are companies in this market that simply slap their label on shocks built by someone else, adding a big fat layer of margin to the end user that does not need to be there. There are also companies that offer non-adjustable, single adjustable, rebound adjustable, circle track shocks, etc. That plethora of offerings ends up costing you more: it costs money – a lot of money – to stock and build all of those different shocks. All of that ends up costing the end user more at the end of day.